IMPACTS OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION
Abstract INTRODUCTION 1.1 Background of the Study: Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media…. TV and radio commercials, print advertising, billboards and more. Every communication is advertising is intended to be persuasive. This becomes clear with the definition of ...
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