ACCESSING THE IMPACT OF ADVERTISING ON PRODUCT PERFORMANCE (A CASE STUDY OF P.Z NIGERIA LIMITED)
CHAPTER ONE 1.1 BACKGROUND TO THE STUDY Advertising is one of the major tools companies use to direct persuasive communication to target buyers and the public. It consists of non-personal forms of communication conducted through paid media under clear sponsorship. The spender included not any commercial firms but museums, fund raisers and various social-action organization seeking to advertise their causes to various target public. Infact, the twenty-sixth largest advertising ...
Read more