Download Tag: PRODUCT MODIFICATION AND ACCEPTABILITY


PRODUCT MODIFICATION AND ACCEPTABILITY IN THE BANKING INDUSTRY, USING ACCESS BANK PLC AS A CASE STUDY

  TABLE OF CONTENT TITLE PAGE Certification                                                             i Dedication                                                               ii Acknowledgement                                                    iii CHAPTER ONE Introduction 1 Statement of the Problem 4 Research Question 5 Significance of the Study 6 Objective of the Study 6 Hypothesis of the Study 7 Scope of the Study 8 Definition of Terms 8 Organization of the Study 10 CHAPTER TWO 2.1   Literature Review                                             11 2.2   Product Modification and Acceptabilities         14 2.3   Project Processes ...

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EFFECT OF MARKETING RESEARCH ON PRODUCT MODIFICATION AND ACCEPTABILITY IN THE BANKING INDUSTRY (A CASE STUDY OF ACCESS BANK PLC)

CHAPTER ONE 1.1      INTRODUCTION The fact that changes is inevitable in taste; style and desire for new things bring out the underlying factor of the need of continuous research in a product the result of product research is now being used in developing new products and modifying existing ones to ensure that the overall objectives of the organization are achieved. The idea of product modification is to have a competitive ...

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