Download Tag: PRODUCT INNOVATION

ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case  study, the objective is carrying out, to analyse if product Innovation enhance organization Image than old products, also to find out the consumer Improved quality to existing product the methodology simply mans the different ways methods and system a researcher used to administer an ...

ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at  Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some useful services to customer. Most organizations, aims at exchanging goods or services to make profit ...