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IDENTIFICATION OF PROBLEMS HINDERING HOSPITALITY DEVELOPMENT CHAPTER ONE INTRODUCTION 1.1 Background of the study        Roundel et la (2007) define Hospitality as friendly and generous behaviour towards visitors and guests, intended to make them feel welcome: food, drink, room and entertainment given to customers by a company or organization. Another scholar Copper et al (1996) gave the definition of hospitality by Nailon (2011) is the combination of physiological and psychological elements ...

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Roundel et la (2007) define Hospitality as friendly and generous behaviour towards visitors and guests, intended to make them feel welcome: food, drink, room and entertainment given to customers by a company or organization. Another scholar Copper et al (1996) gave the definition of hospitality by Nailon (2011) is the combination of physiological and psychological elements with security and level of service. ...