Download Tag: PRICING STRATEGIES

Abstract This study was on impact of multiple pricing strategies on consumer purchasing behavior in sweet nutrition company. Five objectives were raised which included:  To ascertain the perception of consumers on if sweet nutrition company adopt multiple pricing strategies, to find out the perception of customers on multiple pricing strategies of the products of sweet nutrition company, to investigate if multiple pricing strategies influences the opinion of consumers on the ...

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY In a dynamic and ever-growing environment such as the Nigeria economy firms and marking, organizations must adopt the right strategies in order to remain competitive in the market. A strategy refers to the skills and decision making process of the management of the company or firms or organization. It is also used to refer to the output of the process. This, a marking ...