FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF STUDY One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunately that many firms are still mismanaging pricing causing lots of money and anticipated profit to be unexplored and wasted. However in explaining the importance of pricing, Egbunike (2007:83) sustained that setting the price for an organizations product or service is one ...
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