INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES ON COMMERCIAL BANKS’ CUSTOMERS SATISFACTION IN EDO STATE, NIGERIA
ABSTRACT The study investigated the influence of customer relationship management practices of commercial banks on customers satisfaction in Edo State, Nigeria. Influence of demographic variable such as age, gender and education attainment of the customers were also investigated. To achieve the purpose of the study, six research questions were posed and six null hypotheses were tested at 0.05 level of significance. The population of the study comprised of all the ...
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