AUDIENCE PERCEPTION OF POLITICAL NEWS COVERAGE ON TELEVISION: A STUDY OF AFRICAN INDEPENDENT TELEVISION (AIT) AND NIGERIAN TELEVISION AUTHORITY (NTA) ILORIN.
ABSTRACT The purpose of this study was to investigate the perception of audience towards political news coverage on television with focus on AIT and NTA Ilorin. Four research questions were posed to guide this study. The Agenda setting and Perception theory constituted the theoretical framework for this study. Residents of Ilorin metropolis were sampled for the research. This study adopted questionnaire survey as its data gathering method. The researcher adopted ...Read more