PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF UNITED BANK OF AFRICA PLC)
TABLE OF CONTENTS Title page i Certification ii Dedication iii Acknowledgement iv Table of Content v CHAPTER ONE 1.1 Introduction 1.2 Statement of problem 1.3 Statement of research question 1.4 Objectives of the study 1.5 Statement of the study 1.6 Significance of the study 1.7 Scopes and limitation of the study 1.8 Definition of key terms 1.9 Plan and organization of the study CHAPTER TWO Literature Review CHAPTER THREE 3.1 ...
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