Download Tag: PERFORMANCE OF SMES

Abstract This study was on effect of customer proposition on the performance of SMEs. Three objectives were raised which included: To ascertain the  element of customer value proposition practice in Nigerian SME, to ascertain the readiness of customer value proposition practice in Nigerian SME and to  ascertain the effect of customer proposition on the performance of SMEs. A total of 77 responses were received and validated from the enrolled participants ...

Abstract This study examines the leverage effect of  E-marketing on performance of small and medium scale businesses (SMEs) in Nigeria. The main objective is to investigate how the adoption of internet marketing enhances SMEs in Nigeria. The study is a survey approach with sample of 180 respondents (employees & customers) drawn from four generation banks in the country, representing 65 percent of the total population (280). The data was analyzed ...

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Financial literacy remains an interesting issue in both developed and developing economies, and has elicited much interest in the recent past with the rapid change in the finance landscape. Atkinson and Messy (2005) defined financial literacy as the combination of consumers’/investors’ understanding of financial products and concepts and their ability and confidence to appreciate financial risks and opportunities, to make informed choices, ...

CHAPTER ONE   INTRODUCTION   1.1   BACKGROUND OF THE STUDY The business environment has become intensively dynamic and increasingly unpredictable in recent decades and correspondingly, managing the company has become more demanding. Cost Accounting is the task of collecting, analyzing, summarizing and evaluating various alternative courses of action. Its goal is to advise the management on the most appropriate course of action based on the cost efficiency and capability. The ...

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Financial literacy remains an interesting issue in both developed and developing economies and has elicited much interest in the recent past with the rapid change in the finance landscape. Atkinson and Messy (2005) defined financial literacy as the combination of consumers’/investors’ understanding of financial products and concepts and their ability and confidence to appreciate financial risks and opportunities, to make informed choices, ...