THE EFFECT OF CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer to understand consumer behavior, draft better positioning strategies and develop more effective advertising campaign base on product attributes (Aaker and Gary,2008). According to them, the perception process has long been recognized as the most significant barrier to effective communication. It is at this point that ...
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