ANALYSIS OF THE PATRONAGE CHARACTERISTICS OF TOURISM DESTINATIONS
ABSTRACT Tourism destinations patronage is not uniform. They vary according to the uniqueness of the destinations. For a destination to be successful, it is imperative to address tourist‟s expectations and satisfactions in other to determine the areas of strength to utilize and areas of weaknesses to improve. This study advances the understanding of tourist demographic characteristics, trip characteristics and travel motivations of tourists in the study area. Using krejcie and ...
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