INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN’S PERCEPTION AND USE OF THE BRAND
ABSTRACT This study focused on the influence of Dettol soap advertisements on Oyo State women’s perception and use of the brand. Advertising has been regarded as a veritable tool for creating awareness for new products and existing ones too. Advertisements have also been seen to create emotional appeal to individuals rather than logical appeal. This means that advertisements create different forms of perception in the mind of consumers. This study ...
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