Download Tag: OPINION LEADERS

CHAPTER ONE INTRODUCTION 1.0 Background to the Study Opinion leaders are defined as individual who exert an unequal amount of influence on the decision of others” in study of opinion leaders, there are two relevant parties.  The opinion seeker or the recipient who seek advice or information and the opinion source or the leaders who give advice or information   Opinion leadership is a concept that arises out of the ...

Chapter One Introduction 1.1 Background of the study In the post-second World War years, development co-operation was based on transfer of technologies to developing countries. According to the model of social labour division in western cultures, technical knowledge transferred by extension services and utilized by farms (Roth, 2001). The introduction of western technology to non-western farmers was intended to increase production capacity and improve the market position of agriculture. According ...