AN ASSESSMENT OF NTA NATIONAL INTEGRATION PROGRAMME
CHAPTER ONE 1.0 INTRODUCTION The role of the media, particularly, television in advancing national integration is pivotal. Television has become a very important and an effective medium of mass communication since its invention. Its synchronous transmission of audio and visual signals enables it to excert enormous influence on the society, thus, commanding credibility and attention than other media as Radio, Newspaper, Magazine etc. Television has become a nerve linking the ...
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