EFFECTIVENESS OF PRICING POLICY AND PROFIT PLANNING IN NIGERIANS ORGANIZATION: A PERFORMANCE APPRAISAL OF SOME SELECTED MANUFACTURING FIRM
CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF THE STUDY In modern economies, prices are generally expressed in units of some form of currency. Although, prices could be quoted as quantities of other goods and services (BARTER SYSTEM). Prices are sometimes quoted in terms of vouchers such as trading stamps. Price sometimes refers to the quantity of payment requested by a seller of goods or services rather than the actual payment amount. One of the most crucial operating decisions ...
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