PERFORMANCE EVALUATION OF NEW PRODUCTS DEVELOPMENT IN THE BANKING INDUSTRY 2005 -2012
ABSTRACT This research studies performance evaluation of new product development in the banking industry from 2005 – 2012. In this research work, the researcher chooses four of the products and measures the extents to which they have been able to satisfy the customers. The products selected are, smart card, international money transfer, and educational scheme and integrated banking network transaction. Data for his research were collected through questionnaires and intervenes ...
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