Download Tag: NEW PRODUCT DEVELOPMENT

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Banking Industry has to be good at developing new products. It must also manage them in the face of changing tastes, technologies, Interest rates, exchange rate and competitions. Every product seems to go through a life cycle. It must go through several phases, and eventually die as new products that better serve consumer needs came along. The product life cycle presents ...

ABSTRACT This research titled new product development in insurance industry as a strategy for efficient marketing for life assurance products in Nigeria was carried out with the objectives of identifying why marketing of life assurance product are low in Nigeria. Why many life assurance companies do not go into new product development and the prospects of new  product development in life assurance industry. Related literatures were reviewed and structure questionnaire and ...

TABLE OF CONTENTS Title page Certification Dedication Acknowledgment Proposal Table of contents   Chapter one General background of the study 1.1   Objectives of the study 1.2   Significance of the study 1.3   Research question 1.4   Research hypothesis 1.5   Scope of the study 1.6   Limitations of the study 1.7   Historical of background of the case study 1.8   Plan of the study 1.9   Definition of terms   Chapter Two: Literature review 2.0   Introduction ...