Download Tag: MULTINATIONAL CORPORATIONS

ABSTRACT This study investigates the mode of entry of multinational corporation and their performance in Nigerian market. Research on the entry mode of multinational companies (MNCs) to Nigerian market has been one of the major topics in the international business, and the performance factor has been regarded as one of the major factors to explain the entry mode selection of MNCs. Based on the developing nature of the Nigerian market, ...

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Over the years, Multinational corporations (MNCs) have been a source of controversy ever since the East India Company developed the British taste for tea and a Chinese taste for opium (Stopford, 1998). A typical multinational corporation (MNC) normally functions with a headquarters that is based in one country, while other facilities are based in locations in other countries. In some circles, a ...