MICRO ENVIRONMENTAL FACTORS AND PERFORMANCE OF QUICK SERVICE RESTAURANT IN PORT HARCOURT
ABSTRACT The broad objective of this study is to examine micro environmental factors and performance of quick service restaurant in Port Harcourt. The study adopted the survey descriptive research design and with the aid of convenience sampling method, the researcher purposively selected thirty-six (36) participant who are managers and staff quick service restaurant in Port Harcourt as the respondent for the study. Self- structure questionnaire was issued to the respondent ...
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