THE MEDIA INVOLVEMENT IN REBRANDING NIGERIAN FILM INDUSTRY
CHAPTER ONE 1.1 INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not attractive producing a good useful product with bad contents. A fundamental aim of all film production is to ...
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