Download Tag: MEASUREMENTS


THE DETERMINANTS AND MEASUREMENTS OF POVERTY IN NIGERIAN ECONOMY

ABSTRACT This study takes a critical evaluation at the measurement and determinants of poverty in the Nigerian economy. Poverty concerns individual’s inability to cater adequately for the basic needs of food, clothing and shelter. It reflects inability to meet social and economic obligations; lack of gainful employment, skills, assets and self-esteem. It is anchored on limited access to social and economic infrastructures such as education, health, potable water and sanitation, ...

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EFFECT OF BRAND EQUITY MEASUREMENTS ON SERVICE DELIVERY IN THE NIGERIAN INSURANCE INDUSTRY

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND TO THE STUDY In today’s economy, the financial services industry that insurance belongs is exposed to increasing performance pressures and competitive forces (Goergen, 2001). Modern media, such as the internet, have created new challenges for this industry (Fuchs, 2001). New business concepts, a change in client sophistication and an increasing number of new competitors entering into the market, such as independent financial consultants, have changed ...

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