Download Tag: MARKETING strategy

ABSTRACT   The tourism industry has been identified as a very vital and popular global human activity that now becomes an economic booster which can contribute to the economic development of Nigeria. However, tourism industry in Nigeria has not been exploited to generate the expected contribution to the socio economic development of the country. One of the major reasons for this problem is the non­-application of marketing strategies especially in ...

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE: INTRODUCTION Background of the study Statement of research problem Objective and purpose of the study Scope and limitation of the study Research methodology Significant of the study Statement of the hypothesis Organization of the study CHAPTER TWO: LITERATURE REVIEW Historical background Comparative marketing strategies Organization aim, gall and strategies The major marketing strategy determinant Selection of an ...