Download Tag: MARKETING STRATEGIES

ABSTRACT The aim of this research work is to evaluate the marketing strategies for road transport services, especially those of ABC transport limited Enugu branch. The data for this study were collected through primary and secondary sources and questionnaire was the instrument used for data collection. The populations of the study include all the workers of ABC transport limited Enugu branch and all the consumers of their services in Enugu. ...

ABSTRACT The topic of the project is “market strategies of community banks. The aim of this study is to know the extent of customers’ dissatisfaction with community banks services, and to know the organizational objectives that may hinder the growth and development of community banking in Nigeria.   CHAPTER ONE INTRODUCTION Marketing will continue to play a significant role in services industries. Its contributions in today’s competitive banking environment are ...