DESIGN AND IMPLEMENTATION OF MARKET INFORMATION SYSTEM
CHAPTER ONE INTRODUCTION Introduction “Goal achievement” is the watch word of every business organization tries to amend economics resources whatever maybe it’s views and philosophies and which ever route these goals are to be achieved. Given a set of resources, organization try to maximize profitability. The philosophy applies to all spheres of the economy, particularly marketing organization. In order to achieve laid down goals, modern techniques in business demand that ...
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