Download Tag: MANAGERIAL TOOL

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY                 Our society is a dynamic place in society of technological change and quick decisions are needed which must be made and implemented. These processes require communication. In fact without communication, each individual would merely be Island isolated from all other such Islands. An organization is born with goals such as the succeed, progress and maintain productivity. It is of course made of ...

ABSTRACT This thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc. I this research work the researcher has investigated on how the management sees the public relations unit of the bank and how its activities affects ...