Download Tag: LOCALLY MADE COSMETIC PRODUCTS

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY During the pre-and post-independence period Nigerian market were flooded with foreign goods including cosmetics, There was a greater enthusiasm for specialization in importation for sale rather than in local production sale.  The scramble for the importation of ready- make –goods into the country for sale was so great that people gave little attention to local production of even simple goods that were not ...

TABLE OF CONTENTS CONTENTS                                                        PAGES Abstract CHAPTER ONE: INTRODUCTION 1.1       Background of the study 1.2    Statement of the problem 1.3    Objective of the study 1.4    Scope of study 1.5    Research questions 1.6    Significance of the study 1.7    Scope of the study 1.8    Organization of the study CHAPTER TWO: REVIEW OF RELATED LITERATURE 2.0    Introduction. 2.1    Theoretical framework 2.2    Consumer buying  behavior 2.3    Consumer decision making process ...