DEMOGRAPHIC FACTORS AND MARKETING OF LIFE INSURANCE POLICIES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The role played by insurance institutions in a post-modern economy cannot be over emphasized. The insurance firms as financial intermediaries play a significant role within a nation’s financial system by mobilizing funds from the surplus economic unit and channeling it to the deficit investment unit of the economy. An aspect of the insurance business is the life insurance (Sulaiman, Migiro and Yeshihareg, 2015). ...
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