EFFECT OF SOCIAL MEDIA HEALTH COMMUNICATION ON KNOWLEDGE, ATTITUDE AND INTENTION TO ADOPT HEALTH-ENHANCING BEHAVIOUR AMONG UNDERGRADUATESIN LEAD CITY UNIVERSITY AND TAI SOLARIN UNIVERSITY OF EDUCATION, NIGERIA
ABSTRACT Studies have shown that the burden of non-communicable diseases such as diabetes, cancer, and hypertension is on the increase in Nigeria. Adequate knowledge, positive attitude and intention to adopt health-enhancing behaviour as espoused in NEWSTART (Nutrition, Exercise, Water, Sunlight, Temperance, Air, Rest and Trust in God) can reduce the incidence. Social media are increasingly being utilised by individuals, health professionals and organisations for health communication as they offer ...
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