TRAVEL AGENCIES RESPONSE TO INTERNET EVOLUTION IN NIGERIA AN ANALYSIS OF COMPETITIVE STRATEGIES
ABSTRACT Innovations in internet advances have brought diverse challenges and opportunities for the travel agency sector. This study analyzed the implications of internet advances and the competitive strategies adopted by travel agencies in Abuja. It specifically evaluated the extent to which travel agencies have adopted and use internet developments, challenges and perceived benefits of the internet advances, the competitive strategies adopted to cope with the internet advances and the ...
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