EFFECT OF CONSUMER BUYING BEHAVIOUR ON THE PURCHASE OF INSURANCE PRODUCTS
CHAPTER ONE BACKGROUND TO THE STUDY 1.1 INTRODUCTION Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day-to-day basis, and they occasionally make buying decisions which will affect their lives for years to come. At the same time, consumers make decisions about disposing of worn-out ...
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