APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
CHAPTER ONE INTRODUCTION 1.0 Background to the Study Opinion leaders are defined as individual who exert an unequal amount of influence on the decision of others” in study of opinion leaders, there are two relevant parties. The opinion seeker or the recipient who seek advice or information and the opinion source or the leaders who give advice or information Opinion leadership is a concept that arises out of the ...
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