GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA
TABLE OF CONTENTS Cover Page……………………………………………………………………………… Table of contents………………………………………………………………………… Abstract………………………………………………………………………………….. INTRODUCTION………………………………………………………………………… 1.1 Background of study………………………………………………………………… 1.2 Statement of the Problem……………………………………………………………… 1.3 Objectives of the study………………………………………………………………… 1.4 Research Questions…………………………………………………………………….. 1.5 Significance of the study………………………………………………………………. 1.6 Scope of the study……………………………………………………………………… 1.7 Limitations……………………………………………………………………………… REVIEW OF LITERATURE……………………………………………………………… 2.1 Theoretical Framework………………………………………………………………… 2.2 Guerrilla Enters Marketing…………………………………………………………….. 2.3 The Philosophy of Guerrilla Marketing…………………………………………………. 2.4 Guerrilla Marketing Instruments…..……………………………………. 2.4.1 Internal Guerrilla Marketing………………………………………………………….. 2.4.2 Ambient Marketing………………………………………………………………….. 2.4.3 Guerrilla Sensation………………………………………………………………….. ...
Read more