ROLE OF E- COMMERCE IN IMPROVING CUSTOMERS SATISFACTION
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The use of e-commerce websites can lead to accepting and satisfying intentions and then influence customer satisfaction behavior towards an e-commerce websiteCustomer satisfaction is how satisfied a customer is with the supplied product/service. It is closely related to interpersonal trust . , stated, it is expected that a higher level of customer satisfaction will lead to greater loyalty. However, the impact of ...
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