IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS
ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic marketing strategies enable banks to achieve financial intermediation objectives.To find out the strategic marketing tools banks use most in building/sustaining customer confidence in the ...
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