IMPACT OF ROADSIDE ADVERTISEMENT ON CONSUMER PURCHASING BEHAVIOR
Abstract Study has shown that most working class Nigerians spend over 70% of their time away from home. This makes Out of home (OOH) or roadside advertising an important piece of the marketing mix of most companies. It is recorded that about 40% searched on google while about 30% of Nigerians have reported visiting an advertised business because they saw an Roadside advert. The purpose of this study is to examine ...
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