AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI)
ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing technique was used as statistical tool in analyzing the data collected from the field. In the course of carrying out this research, the researcher found out that the high price of the products was as a result ...
Read more