COMPARATIVE ANALYSIS OF VIEWERSHIP PREFERENCE OF FOREIGN AND LOCAL TELEVISION STATIONS AMONG NIGERIAN YOUTHS
Abstract The research analyzed viewership preferences of foreign and local television station among Nigerian youths. Foreign television stations transmit foreign/western cultures across national borders to other developing countries like Nigeria. Survey research method was used with 1500 copies of questionnaires distributed to the respondents in Akwa Ibom State Polytechnic, while 1214 copies were retrieved which were analysed. It was observed that many of the respondents spend 4-10 hours watching television ...
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