MARKET OF FINANCIAL SERVICE BY NIGERIA BANKING INDUSTRY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Bank marketing has been defined as the creation and delivery of services that will satisfy the needs of customers at a profit to the bank. From the definition above, it is seen that the customer who is the ultimate target of bank marketing must be satisfied. With the cut throat competition in the banking sub-sector, marketing becomes imperative equally as the provision ...
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