EXAMINE THE IMPACT OF MARKETING ACTIVITIES ON THE BANKING SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC, ILORIN)
TABLE OF CONTENT CHAPTER ONE Background of the study 1.1 Introduction of the study 1.2 Statement of problem 1.3 Objectives of Study 1.4 Scope of the Study 1.5 Significance of the Study 1.6 Limitation and Constraints 1.7 Definition of Related Terms and Concepts 1.8 Plan of the Study CHAPTER TWO Literature Review 2.1 Roles of Marketing in Banking Sector 2.2 The Function of Marketing in Banking Sector 2.3 Marketing Concept ...
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