AN EVALUATION OF PRICING STRATEGIES AND ITS IMPACT ON MARKETING DECISION
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY In a dynamic and ever-growing environment such as the Nigeria economy firms and marking, organizations must adopt the right strategies in order to remain competitive in the market. A strategy refers to the skills and decision making process of the management of the company or firms or organization. It is also used to refer to the output of the process. This, a marking ...
Read more