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CHAPTER ONE INTRODUCTION 1.1   PROBLEM IDENTIFICATION Motivation of customers is a very important tool to be used by financial institution like banks. Therefore I want to investigate the benefits of banks if they (customers) are being motivated by banks. Banks can motivate customers by giving sales promotion, increasing the interest rate of depositors especially those that operate savings account, giving loans to prime customers when such cases instruments or article for example, ...

CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF STUDY The reality of modern business management in a free enterprise economic system is the level of competition among all the enterprise, where only the filter enterprises survive.  The motive for maximization of profit in business and quest for Wealth Creation being in vogue, management continues to remain under increasing obligation to improve its share of the market, its assets, its credit worthiness and ...