IMPACT OF TELEVISION BROADCASTING ON ELECTIONEERING CAMPAIGNS
Abstract CHAPTER ONE INTRODUCTION 1.1 Background of the Study That the mass media plays a vital role in the development process of a country is not again saying. The mass media generally regarded as a channel of communication that are capable of reaching heterogeneous audience simultaneously with uniform message. They regularly cover all sorts of issues such as health, music, fine art, crime, sport, entertainment, political events among others (Meyer, ...
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