EFFECTS OF CORPORATE IMAGE ON FINANCIAL PERFORMANCE OF INSURANCE COMPANIES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Insurance industry has been recognized globally as a driver of economic growth and development. The industry provides financial security to policy holders, through the pooling and investment of premiums out of which those who suffer unexpected losses are indemnified (Unachukwu, Afolabi, Alabi, 2015). Today, the insurance industry is characterized by globalization, standardization, fast technological changes and large scale advantages. These changes have ...
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