IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MAUFACTURING COMPANY IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the element of marketing strategy is promotion included also are price, product, and place. If the target public are not adequately communicated or not good knowledge about product/service, the marketing strategy exercise will fail organization firms need to use promotion to convey or create awareness about their product to the target audience. However promotion is a popular variable through which an ...
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