Download Tag: EFFECTIVE APPLICATION

CHAPTER ONE INTRODUCTION 1.1   GENERAL BACKGROUND OF THE STUDY As competition between businesses geared up, it become to turn attention to customers needs and wants which are naturally insatiable. The effectiveness-marketing concept arose to challenge all other previous concepts. The marketing concept holds that the key to achieving organizations goals consists in determining needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors. ...

ABSTRACT This work is firmly directed towards, the need and usage of breakeven analysis by managers and accountants in manufacturing firms. Breakeven analysis  is a management tool that could be used in making vital decisions when a firms is faced with problems having lost, volume and profit implication However, breakeven analysis can be a valuable and reliable decision making tool if it is exhaustively conducted and applied. Based on the findings, ...