Download Tag: EFFECT OF SOCIAL MEDIA

Abstract This study was on effect of social media communications on students’ buying behaviour towards smartphones in Calabar. Three objectives were raised which included: assess the effect of Facebook on students’ buying behaviour towards smartphones in Calabar, determine the effect of YouTube on students’ buying behaviour towards smartphones in Calabar and examine the effect of WhatsApp on students’ buying behaviour towards smartphones in Calabar. In line with these objectives, four ...

ABSTRACT   Studies have shown that the burden of non-communicable diseases such as diabetes, cancer, and hypertension is on the increase in Nigeria. Adequate knowledge, positive attitude and intention to adopt health-enhancing behaviour as espoused in NEWSTART (Nutrition, Exercise, Water, Sunlight, Temperance, Air, Rest and Trust in God) can reduce the incidence. Social media are increasingly being utilised by individuals, health professionals and organisations for health communication as they offer ...