ASSESSING THE LEVERAGE EFFECT OF E-MARKETING ON PERFORMANCE OF SMEs
Abstract This study examines the leverage effect of E-marketing on performance of small and medium scale businesses (SMEs) in Nigeria. The main objective is to investigate how the adoption of internet marketing enhances SMEs in Nigeria. The study is a survey approach with sample of 180 respondents (employees & customers) drawn from four generation banks in the country, representing 65 percent of the total population (280). The data was analyzed ...
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