INVESTIGATION INTO THE ROLES OF GSM IN DEVELOPING DIRECT MARKETING IN NIGERIA (A CASE STUDY OF MTN NIGERIA LIMITED)
ABSRACT GSM communication is vital tool Nigeria economy as most sectors depends for effective communication and development of direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the value of G.S.M in developing country the study also expatiate more on the importance of G.S.M the study also look at contribution of G.S.M to overall economy development ...
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